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Strategy  ·  Execution  ·  Impact
Ulbrich
Advisory

Closing the gap between frontier AI and real production.

Ed Ulbrich, Founder. Thirty years between Hollywood and the frontier of technology, trusted by both.

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I sit across from the world's directors, producers, actors, and artists, and the studios, labels, and brands behind them. I promise them the impossible, then deliver it. On time, on budget, at the highest quality and the highest stakes.

I trade in trust, accountability, and results.

Track Record

A selection. Visual effects executive on dozens of the biggest films of the past three decades.

On screen
Teams and productions I led
TitanicVFX executive producer, Digital Domain
What Dreams May ComeSenior VP, Digital Domain
The Curious Case of Benjamin ButtonVFX executive producer, Digital Domain
Top Gun: Maverick  ·  Black PantherGlobal VFX
Tupac at CoachellaLive digital human · Cannes Lions Titanium
HereGenerative AI & neural performance
Still G.I.N. by Dre and SnoopSinatra & Sammy Davis Jr., revived with AI
In the chair
Digital DomainFounding exec, later CEO
Method StudiosGlobal President · acquired by Framestore
MetaphysicBuilt BD & production org
MoonvalleyLed Media & Entertainment · now Reka AI
Ender's GameProducer · Lionsgate/Summit

Three of those films, Titanic, What Dreams May Come, and The Curious Case of Benjamin Button, won the Academy Award for Best Visual Effects. The artists earned those statuettes. My job was to lead the teams and clear the path so they could deliver. It has been the privilege of my career to do this work beside some of the most talented filmmakers, artists, and technologists in the world.

The technology is rarely the hard part. Adoption is.

The winners are not the ones with the best model. They are the ones who get frontier capability working inside real teams, real pipelines, and real rights constraints, without breaking trust with the artists who matter most. That gap is where this work lives.

Who I work with
01
Studios & IP holders
Adopt AI safely and at scale across the studio and its supply chain, with the governance, prioritization, and production fluency to make it real.
02
AI labs
Reach the creative industry with products built for how films and shows actually get made, and partnerships that hold up inside a working pipeline.
03
Investors
Diligence on the companies, teams, and bets at the intersection of AI and production, from someone who has built and run on both sides.
Operating View
Infrastructure
without adoption is architecture.
Adoption
without infrastructure is theatre.
Talent
without both is advice.

Building, buying, funding, or betting on AI-driven production?

That is the conversation. Board roles, strategic advisory, and diligence for studios, AI labs, and investors.

ed@ulbrichadvisory.com